In a small business, you wear so many hats; CEO, marketer, salesman, manufacturer, service provider. You can be all these roles, and the task of marketing, and in particular, social media marketing, can just get left in the ‘did not get to this today’ basket. But there are those out there who have seen this problem and said ‘there must be a better way.’

Enter my friend David Schneider, CEO of Done Digital and a digital marketing god who blew my mind in our conversation about small business marketing and the strategies you can implement to streamline, automate, and de-stress the task of marketing your brand or business.

David's philosophy on automating personalized outreach at key moments in a client's engagement journey, in his view, is key to success in growing small businesses.

A new term to me and another key concept of David's is ‘Evergreen Content’. This is content that can stay relevant over months and even years and be reposted again and again, leaving you not constantly chasing your tail coming up with something new.

For our whole conversation, head to my YouTube channel.

It was my pleasure to have David and his daughter Lia sit for their portraits and share his knowledge.