Bold . Raw . Minimal - Harsh Lighting Technique

Earlier this year, I embarked on an exciting test shoot in the studio with model Jamie Verster. I experimented with harsh lighting techniques to capture jewelry images, which are typically shot with soft lighting. My aim was to infuse these images with a bold, harsh lighting setup to make them really pop. This shoot served as a creative exploration that I then referenced for ICONS project.

I am particularly drawn to the crisp shadows and vibrant, contrast-rich colours that this technique produces, all while maintaining flattering skin tones. To achieve this effect, I used a bare bulb strobe directed straight at the model.

Although this strobe method can be intimidating to some creatives, mastering its nuances can yield stunning results.

I love how this type of lighting commands attention and distinguishes itself from the conventional 'soft fashion' lighting prevalent in the industry.

Don't forget to follow Jamie — she's an incredible personal trainer, emerging model, and a talented UGC creator!

V For Visal

Old money dapper with new school suave is how I would describe Visal’s (V’s) style.

Walking around Newstead we went looking for some tasty light to capture some powerful portraits to add to our portfolios.

I wanted to find some areas with a simple environment to allow V to stand out from his surroundings and have the natural light extenuate his presence.

V’s calmness and charm was amazing to work with in front of the camera, effortlessly interacting with his surrounding to create some images I’m super pumped on.

After our shoot and getting to know each other over a lemon, lime, bitters, it was great to share some conversations with another driven creative seeking to carve out his name in the modeling and barber industry.